Commercial Display Market Is Driven By Growing Demand For Digital Signage

The commercial display market refers to display devices and screens that are used in commercial settings such as retail stores, public spaces, conference halls, and company lobbies. Commercial displays come in a variety of sizes and resolutions to meet specific needs and applications. 4K/Ultra HD resolution displays are becoming increasingly popular to provide high-definition content. Commercial displays enable dynamic content and messaging to attract customers and enhance customer experience. Touchscreen displays are also widely used as interactive digital signage.

The global Commercial Display Market Size  is estimated to be valued at US$ 90.61 Bn in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the commercial display market are Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., Panasonic Corporation, Planar Systems, Inc., Shenzhen Tiancheng International Technology Co., Ltd., TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., ViewSonic Corporation.

The demand for digital signage and interactive displays is growing rapidly across retail stores, hotels, airports, stadiums, and public spaces. Commercial organizations are increasingly leveraging digital signage networks to attract customers, display marketing content, and enhance customer experience. Growing investments in experiential marketing are fueling the adoption of commercial displays globally.

Commercial displays producers are expanding their global footprint to capitalize on the growing demand. Manufacturers are enhancing production facilities and capabilities in key regions including Asia Pacific, Europe, North America, Middle East and Africa. Strategic partnerships and mergers and acquisitions are allowing commercial display brands to strengthen distribution networks and customer access globally.

Market drivers

A key driver for the commercial display market is the growing demand for digital signage from the retail sector. Retailers are widely deploying digital signage networks in stores to dynamically display advertisements, promotions, and product information. Digital signage helps retailers engage customers better in stores and boost sales. The ability of commercial displays to support interactive and changing content in real-time makes them very suitable for retail digital signage applications. This growing demand from retail is expected to be a major growth driver for the commercial display market over the coming years.

The current geopolitical situation is significantly impacting the growth of the commercial display market. Heightened global tensions and supply chain disruptions due to the Russia-Ukraine war and increased China-US tensions are posing challenges. Restrictions on exports of raw materials by Russia and sanctions on Chinese display manufacturers are worsening component shortages. This is pushing up display panel prices across the world. The depreciation of Euro and other currencies against the US dollar is also raising overall costs for European and other regional customers.

To counter these headwinds, display manufacturers will need to diversify their supply chains, secure alternative sources of key materials and ramp up local production globally. More partnerships between suppliers in different regions can help establish a decentralized supply network and reduce dependence on individual countries for critical materials. Display vendors will also have to focus on technological innovations to drive down costs and offer premium features even at competitive price points.

North America currently accounts for the largest share of the commercial display market in terms of value, led by strong demand from various sectors including corporate offices, retail, education and hospitality. The region is expected to continue dominating overall revenues over the forecast period due to high penetration of commercial LCD and LED displays across various verticals.

Asia Pacific excluding Japan is poised to emerge as the fastest growing regional market between 2024-2031, projected to capture over 30% market share by 2031 driven by strong economic growth in nations such as China and India. Rapid urbanization, infrastructure development and rising number of commercial buildings in Asia are also fueling display installations across diverse applications. Government initiatives to upgrade public infrastructure like transportation and healthcare facilities will further accelerate commercial display installations.