
This could be the name of your product, its description, a call out to a visitor, what your customer reads as they checkout or just the words that come up when they first enter your online store.
You engage digitally with your customers in four different stages during their online buying process.
Studies now show that over half of the visitors that come to your page will spend less than 15 seconds looking at it.
However, there are some general considerations to keep in mind that will serve you well and help you create more impact with your messaging and copy.
No self-serving sales pitch to promote your product, please!
You will build trust in your business by putting the power of choice and understanding in your customer’s hands.