How to Optimize Images for Web and SEO

I’m going to reveal the golden nuggets of how to make your website, your WordPress website faster, and the biggest thing that I see is when people are uploading their image to their WordPress website they’re not optimizing it, so what that means is when someone visits your site your site will be slower because they’re trying to download this image that has not been optimized.

Issue 1: Image Size Resolution & Optimization techniques

I’m going to show you the process that I go through in order to get it as nimble as possible.

A lot of people get their image ready and then they use that without minding how the big resolution of the images can hamper the speed of their website.

1. change the resolution of all images after upload.

If you don’t manually set the, image, URL, Alt text tag, description and title which might have been auto generated with the default file name then you don’t have any search optimisation for that image.

What would you do - bear with its slow-paced speed and stick by its side, no matter how much time does it demand to be load; or quickly close the tab and move out for finding a better and faster alternative.

In the previous situation, the visitor merely loses on a couple of minutes but will eventually find an alternative to their search.

But for a website owner, it’s about losing a potential customer who could have helped in bettering the ROI of his website.

Today, WordPress is one of the most chosen platforms, whether it’s for small blogs or some heavily loaded website with high traffic.

In fact, the WordPress site optimisation is what will help you to build a compelling connection with your visitor, which eventually can lead to better business opportunities for you.

In fact, as per a study by Microsoft, the current digital era the attention-span of a human is lesser than that of a Goldfish.

Source: AddWeb Solution

This essentially boils down to conducting routine checks on the optimization of my blog to make sure it appears at the top of search engine results.

The deluge of readily wavering search engine algorithms entail us to optimize our WordPress website constantly so that it stays relevant to search engines.

The most efficient SEO technique is to think in terms of how users will generate the search query and what will be the eventual user experience?

Instead of just penning down a superfluous stream of gibberish for the benefit of the search engine spiders, try writing meaningful content that caters to the pain-points of your users.

Avoid grammatical and semantic errors as it leaves a bad fragrance in the mouth and makes your content appear shoddy and hastily put together, which doesn’t say much about you as a brand.

Neil Patel’s guide on SEO tools provides a detailed walk-through on how to leverage keyword tools to escalate the rankings of your WordPress website.

Image optimization is a technique which Is used in reducing the file size of images as much as possible without destroying or sacrificing its quality so that while loading your page, displaying the picture takes less time.

E-commerce has various SEO press focus strategies that are text-centric usually such as guest editorials and blogging, unique product descriptions, better title and H1 tags that play their crucial role in ranking.

Image search creates an easy path for the discovery of any e-commerce product and conversion into sales finally.

If images SEO(search engine optimization) is adequately leveraged, could be very beneficial for e-commerce purpose as the browsers would be able to find them promptly on the image search page and that will probably entice them to buy the product without words being said for its promotion.

Here is the list of few tips that can help you optimize images for e-commerce purpose:-

1) Combine Image and text

Using the image to represent text is quite a bad idea because Google can read text easily but takes more time and resources to read images. So, including text in your product image is actually a good idea to help your product image on Google image search.