
Salary negotiation is all about getting the best possible deal with the least possible cost and at the same time leaving the other side intact and positive that they will negotiate with you again.
People who stand to gain relatively less than you are not happy people; good win negotiators focus on the target, issues and the underlying interests of both the parties.
The personal issues are dealt with separately if at all, avoid personal slander and stay away from taking rigid positions.
Understand the terrain before entering into salary negotiation
There is no point in jumping directly in the salary negotiation arena; you start slow until you know where the other party is coming from.
The traditional style of you and your team on side and they on the other side set up unhealthy contests unnecessarily.