
Customers these days are smartphone savvy, so you should try to put your app in the app store or play store to ease out things for your customers.
At the end of the day, you basically have two options, to go with pre-built Apps to save time and money or develop your App from scratch for a custom fit.
Custom app development means an app tailored just as per your requirements; all top development companies go as deep as you can explain your requirements.
With custom apps, every single thing can be custom made and can scale according to the number of users that will be using your app, user flow can be precise, and you can select the latest and best available technology.
Some people may argue that custom is the best in this case, but they usually fail to realize that white label apps are extensively tested and they are based on the positive feedback of the users.
This is something you really need to focus on, whichever niche you are targeting.