Google Material Design and The Story of Shape System
In 2014, Google took a bold move with a new design initiative that’s Material design to weave a visual language in the app’s UI which is based on ethical design principles.
The latest update to Google Material design includes- ‘Shape’, which is most often remain unnoticed when it comes to expressing hierarchy and the brand in the application design.
The use of the different shapes helps the developers in directing the user’s attention, encouraging communication, expressing brand, or easy recognition of the things.
It also aids in communicating the relationships between the various UI elements and highlight the action that you want the users to perform.
A large number of shapes can be used to express brand visual language, but they must be used in tandem with other customizations (Use of text or icons) and applied strategically in a consistent manner through an app.
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It was a well-known approach to mobile UI for many years since it helped people to imitate the real world using lighting and shading effects.”
Flat design has been introduced with the motive to provide more aesthetic innovations along with a more user-friendly mobile environment.
These flat images look nice to decorate the webpage as well as allow the users to easily navigate through the page and read the valuable content.
Apple’s Flat design approach is independent of multi-dimensional elements and plays just with fonts, colors, and icons to enhance the beauty of the page.
Also, there are some mobile applications that demand complicated visual cues to guide the user through the process, which is one of the pain points of implementing the flat design style.
The Google’s material app design approach looks flat, but stays multi-dimensional, thanks to the application of z-axis.
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Personalization is not a new concept, while it’s taking a driver seat in the development companies and they are increasingly cashing in on the concept to keep up with the modern users and ensure grandeur success.
The next-gen customers expect to be dealt in a tailored way where they know what they want, the channels to communicate with, and the ways to be interacted with, and when the app resonates with the target customer’s goal, behavior, and preferences, there is no denying fact that the app scores a massive hit.
For stepping in with modern customers, personalization has become a prime focus for the businesses.
Moreover, the increasing competition leads to higher churning rate, reduced retention rate, and lower acquisition rate.
The businesses implement personalization engine in the app due to the plethora of reasons, including boost quality acquisition, valuable retention, high volume conversion, and wow the users with a breathtaking experience.
But, before implementation, the businesses must set the personalization-specific goals such as improve engagement, drive more revenue, uplift upsell or cross-sell, reduce bounce rate, heighten average order volume, increase email signups, or optimize conversion rate that they want to fulfill across target users, industries, and organizations.
