In order to do that you need a precise internet marketing strategy.
What’s a marketing strategy anyway?
You need to increase your value proposition
A clear and concise online customer value proposition that gears to different target customer personas will help you stand out from your competitors encouraging existing and new customers to engage initially and stay with you throughout your companies journey.
A content marketing strategy that’s competitive is key to this for many companies since the contest is the connector between your audience through the various channels (search, social, email, etc.)
While planning a marketing strategy takes quite a bit of time to configure, it drastically reduces time in the end because you’ve reduced the number of mistakes you’ll make.