
As the world celebrates International Yoga Day with aplomb on 21st June every year, the story of Yoga taking the centerstage has many takeaways to offer apart from the obvious health and fitness benefits.
It is also a story about how a brand ambassador with a vision can take the things to the higher level to make it a symbol of the country’s soft power.
Of course, Yoga in the Indian tradition has thousand years of history and there have been many well-known teachers and advocates of Yoga all this while.
What PM Modi did was that he made Yoga a people’s movement at global scale.
The seeds of a mega global movement can be traced here, when on September 27, 2014, speaking at United Nations, PM Modi called for observing an international day for Yoga, asserting that it is “India’s gift to the world.”
What happened next is narrated well in the words of PM Modi itself in his Mann ki Baat address in December 2014.



Prime Minister Narendra Modi is known for announcing some specific measure or a national task in each Independence Day speech.
The delivery of promises is what makes this pattern interesting.




Taking a swipe at Prime Minister Narendra Modi’s first ever press conference Friday “like last episode of Mann Ki Baat publicized on TV instead than radio”, Samajwadi Party boss Akhilesh Yadav said the presser appeared.
“Development is asking have you seen the first press conference of Pradhan ji.. Media people did not get Appears the last scene of Mann ki Baat has been publicized on TV rather than radio.the chance to pose their inquiries and the trained warriors stayed quiet,” Akhilesh Yadav tweeted.
Former Jammu and Kashmir chief minister and National Conference leader Omar Abdullah also took a dig at PM Modi, saying, “Amit Shah doesn’t forget to thank the embedded BJP workers disguised as journalists”.
Amit Shah doesn’t forget to thank the embedded BJP workers disguised as journalists.
— Omar Abdullah (@OmarAbdullah) May 17, 2019
It is unfortunate that even after 5 years of rule of d BJP PM could not face media.