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Launching Your First SMS Marketing Campaign? – 5 Things To Consider

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Mejbahul Alam
Launching Your First SMS Marketing Campaign? – 5 Things To Consider

Utilizing SMS services for marketing purposes is hardly a new phenomenon, although with a little bit of creativity you can ensure your messages stand out from your competitors and start to drive those conversions. Perhaps one of the main benefits of an SMS marketing campaign is that you can cover all bases including contact management, sending and receiving with one simple platform.

Although the message you want to convey will differ depending on your industry, there are five simple steps every business should take when developing a business text messaging campaign.

Don’t be afraid to shop around to find the best deal.

If mobile numbers are incorrect, badly formatted or out of date you risk wasting your money, skewing your results or at worst inconveniencing people who didn’t opt-in to receive your marketing (which can cause other problems).

There are several ways to cleanse data, and depending on how much time you have, how large your customer base is and how much you want to spend, your choices will vary – get in touch for some free tailored advice.

Studies confirm that prospects are much more likely to respond to a text message which has been personally addressed to them in a friendly, colloquial manner.

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Mejbahul Alam
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