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Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
Pay per click(PPC) or Search Engine Marketing (SEM) is a form of digital advertising ;which is used to direct traffic to websites and its network, where an advertiser pays only when the ad is clicked by the visitor. It is also know cost per click (CPC) or keyword advertising. Pay per click & SEM ads can be displayed on search engines such as Google Ad Words, Yahoo and Bing etc.). PPC (only not SEM) options can also be used on social networks such as Facebook, Instagram, Linkedin and Twitter etc. PPC ads are designed in different ad groups by using relevant keywords or content. The main objective of PPC and SEM campaign is to increase sale, generate leads and create brand awareness among consumers.