
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
According to this study, over the next five years the Programmatic Display market will register a 19.3% CAGR in terms of revenue, the global market size will reach US$ 244100 million by 2024, from US$ 84600 million in 2019. In particular, this report presents the global revenue market share of key companies in Programmatic Display business, shared in Chapter 3.
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The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The Key Manufacturers covered in this report:
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina
This study considers the Programmatic Display value generated from the sales of the following segments:
Segmentation by Product Type: Breakdown data from 2014 to 2019, and Forecast to 2024.
Real Time Bidding
Private Marketplace
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
E-commerce Ads
Travel Ads
Game Ads
Others
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In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
The global Programmatic Display market has been segmented by region which includes the Americas, United States, Canada, Mexico, Brazil, APAC, China, Japan, Korea, Southeast Asia, India, Australia, Europe, Germany, France, UK, Italy, Russia, Spain, Middle East & Africa, Egypt, South Africa, Israel, Turkey, GCC Countries. The region wise segmentation ensures that the customers attain utmost knowledge of the Programmatic Display market trends in each region and hence can plan accordingly to gain the maximum market share.
Some Major TOC Points:
Global Programmatic Display Market Report (Status and Outlook) 2019
1 Scope of the Report
2 Executive Summary
3 Global Programmatic Display by Players
4 Programmatic Display by Regions
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Programmatic Display Market Forecast
…
11 Key Players Analysis
11.1 Facebook
11.1.1 Company Details
11.1.2 Programmatic Display Product Offered
11.1.3 Facebook Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.1.4 Main Business Overview
11.1.5 Facebook News
11.2 Google (Doubleclick)
11.2.1 Company Details
11.2.2 Programmatic Display Product Offered
11.2.3 Google (Doubleclick) Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.2.4 Main Business Overview
11.2.5 Google (Doubleclick) News
11.3 Alibaba
11.3.1 Company Details
11.3.2 Programmatic Display Product Offered
11.3.3 Alibaba Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.3.4 Main Business Overview
11.3.5 Alibaba News
11.4 Adobe Systems Incorporated
11.4.1 Company Details
11.4.2 Programmatic Display Product Offered
11.4.3 Adobe Systems Incorporated Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.4.4 Main Business Overview
11.4.5 Adobe Systems Incorporated News
11.5 Tencent
11.5.1 Company Details
11.5.2 Programmatic Display Product Offered
11.5.3 Tencent Programmatic Display Revenue, Gross Margin and Market Share (2017-2019)
11.5.4 Main Business Overview
11.5.5 Tencent News
11.6 Lever
11.6.1 Company Details
11.6.2 Programmatic Display Product Offered
11.6.3 Lever Programmatic Display Revenue, Gross Margin and Market Share (2017-2019
11.6.4 Main Business Overview
11.6.5 Lever News
12 Research Findings and Conclusion
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