
The world of mobiles and platform-specific applications have opened up floodgates to a plethora of opportunities.
The extra mile that mobiles go in terms of providing accurate location and directly authorizing payments with fingerprints further the utilities that an application can provide.
In the times when we look for different applications for different utilities, GoJek is an erstwhile Indonesian startup, and now a Unicorn that has brought multiple utilities like cab booking, car rental, grocery shopping, courier booking and another three dozen utilities to a single application!
It might seem easy for development, and any developer would agree it actually is.
GoJek has not only unified too many utilities into a single application but has stood as the proof-of-concept to a market that has just opened up.
The surge of on-demand applications being developed for different utilities stands as a resounding testimony to the market these applications have, and the number of utilities that the developers have confined to the mobile.