
As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets.
To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars of annual ad spend on the Marin platform.
These 10 trends in digital advertising indicate new possibilities, persistent challenges, and ongoing turf wars among major industry players.
Amazon is essentially a massive search engine now, Google has seen great success with Shopping Ads, and now Facebook, through Instagram, is becoming a major player in eCommerce.
The Opportunity: Marketers will need to work hard to connect the dots across all these different channels and seek out an independent view of the entire customer journey, especially as lines are blurring across publishers and devices.
The Rise of Instagram and Facebook Stories