
You’re in business, but that means very little if you have no customers.
Some forms of business automatically attract customers like word of mouth, they are few and far between and this is probably not true for your business.
Word of mouth comes from actually having customers, to then go and talk to others about their experience with your business.
Wringing your hands and hoping for customers is useless, but your budget might not support paying a lot, or anything, for advertising.
Here is some good news:
You can still advertise you business even if you have no room for advertising in your expense budget.