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You want to sell, you want to show your products or services to their full advantage, and you want your customers to trust you.
Customers will decide very quickly if they like your store or not and move onto another website with a more attractive home page if they don’t.
This is the age of instant gratification and if you cannot give that, you may as well be saying bye to your customers.
Tell your customers upfront if you are a secure site (display relevant logos or certificates clearly), how they can pay, (what payment options you accept) when they should expect to receive their product and what they can do if they need to return it.
To put it in perspective, about 30% of all products ordered online are returned and almost 92% of consumers will buy again if the return process was easy.
Offer free shipping if you can; time and again this has proven to be a draw for online customers.
Did you know that your English e-Commerce website is only catering to about one-third of your potential customer base? It would be a shame to not tap into such vibrant potential, such a waste. The international market is the next step for any thriving e-commerce venture. And if you will not take that step soon with your business, one of your competitors definitely will. Online stores are already accessible from any part of the globe, so what is stopping you from going global?
