
"Call tracking is important for improving the ROI of your marketing campaigns. Phone calls register a higher conversion rate than website clicks. The former sees a 30 to 50% conversion rate compared to 1 to 2% conversion rate achieved through clicks. From this data, it is clear that businesses should be tracking their calls."


"65% of customers still prefer to contact businesses by phone compared to 24% who use online contact forms, isn’t it time you start tracking inbound calls?
Tracking inbound calls can transform your business and give you an edge over the competition.
Below is an overview of how call tracking works.
"Check out our article on how call tracking works.


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This makes the results more interesting.
This is important because you now have a way to associate specific incoming leads or callers with specific campaigns.
This can be used to maximize your ROI.
This is where tracking can improve how you go about it.
The result is the opening up of the following avenues:
What campaigns are generating the most inquiries on calls