For years it was enough for a business to be "on the web" or "online."
Now, it's about does your business show up and gets in front of people, actually, the right people, at the right time, when they are searching for the product, service, brand or field.Gaining traffic and an audience is an obvious part of a digital marketing strategy.
Each client's specific requirements dictate unique and meticulous marketing strategies, best practices and latest innovations for not only traffic, but relevant traffic, the best value and potential customers, to gain the results you expect.What are SEO, SEM, and PPC?What do acronyms such as SEO, SEM and PPC mean?
How are they different, yet related?SEO, Search Engine Optimization, is about optimizing a website and content to rank higher on search engines - most notably Google - and increase traffic.Keywords, the right content and link building are elements of a competitive and precise SEO plan within a digital marketing campaign.
With more people, especially in ultra-urban centers such as Singapore, using mobile increasingly and desktops/laptops decreasingly, modern app development tools and the right SEO usage is vital to your business.SEM, Search Engine Marketing, is about taking your organic traffic and turning it into business, as effectively as possible.
This is about conversions.Advertisers bid to place their ads in a search engines - again, think mostly Google - sponsored ads links boxes.