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Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.Search engine marketing is also alternately referred to as paid search or pay per click (PPC).
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As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to make a purchase, compared to other sites such as social media where users are not explicitly searching for something.Search marketing reaches consumers at exactly the right time: when they are open to new information.
Unlike the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks.Results are immediate with SEM.
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