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 Many people use social media marketing and online marketing interchangeably as they think that promoting the brand in various social media networks is what people say online marketing; it is just a branch of it.Internet marketing is a broad field that includes all kinds of marketing practices that a business performs via digital devices.

It is one of the important aspects of online marketing.

When someone puts digital before the term marketing, it means using digital media networks to advertise your services and products.Digital marketing is the application of different marketing media sources to obtain the given below goals:Develop the sales and revenue of your service and products.Build your digital business presence and awareness.Build a relationship with a brand’s target audience and consumers.Advertise a business and its products or services.Build and increase value, etc.Always bear in mind that it is not mandatory to use or target every single aspect of digital marketing in your strategies to achieve your business goals.

Most marketers create a customized digital marketing strategy that involves the most relevant and beneficial aspects of it that fits your business goals.

Many businesses simply use search engine based advertisements to reach their consumers and increase sales.What is Social Media Marketing?Also, another important factor to bear in mind that most people on social media networks have less interest in buying a product or engage in such kind of activities.

They might collaborate with social media influencers to advertise their products or use the digital ads provided by the platform such as Facebook Ads, Twitter Ads, and LinkedIn Ads.It is used primarily for enhancing users’ engagement with the brand and its services.

If you’ve been on Facebook, Twitter, Instagram, WhatsApp Stories or any other internet service that lets you share photos, you may have seen the name FaceApp, or at least saw some images of people morphed into younger and older versions of themselves.

FaceApp was founded in 2017 by Wireless Lab, a company based in St Petersburg, Russia.

That year, the app was widely criticized for “racist” selfie filters; an option labelled as “hot” seemingly lightened users’ skin tones.

The results are somewhat convincing and rather entertaining.

App development like FaceApp creates huge buzz as well as downloads because of its brilliantly concepted idea, but when it comes to privacy, secrecy, and cybersecurity- these kinds of brilliant apps may come under some security breaches and starts losing its coverage from the market.

You should use a highly secure and end-to-end encryption process, like TLS or SSL encryption, when users send essential information.

Social media is one of the best platforms for growing your business, social media allows you to interacts with your customer share your product information with that, with the help of this you will correctly grow your business and social media attracts the customer most, and with help of social media you get potential feedback of your product and get your customer loyalty.

Social media is very beneficial for any type of business because it is captured the market on a global level, there are some direct benefits of social media for your business.1) Increase market reach: - Social media attracts the customer on the global level, and this is directly beneficial to you because you target your potential customer as well as fresh customer, if people don’t know about your business so they can’t become your customer on-point social media helps you the most, and it is free to create the business profile of any social media platform so don’t lose it, customer feedback is one of the most important for increasing your market value so be consist and revert your customers query on daily basis.

Analyze your user-generated content to understand your customer.2) increase your revenue: - when you will come on social media you increase your revenue directly because you will not be bound to pay extra for it create your business pages and groups and invite large no of people, many social platforms are free for the business market and with the help of those you will capture the market most, and the main point is that you have to interacts your customers directly and solve all the problems of that which he face, social media platforms do not play a mediator role because it is not charged you will directly increase your revenue and enhance your customer reach.3) Use social lead ads: - When you want you to have organic traffic on your website you would like to boost many efforts like,A.

Facebook leads ads: - There is a Lead ad on Facebook that is promoted forms; Leads collected by these ads can be synced directly to your customer management system.

Instagram lead ads: - This is also similar to Facebook ads but some different and best options are on their Instagram a story plays the best role in it because it is short and conveys a clear message to the visitors.4) Current and potential customer’s engagement: - Social media helps you to interact directly with those people that are already fans of your brand as well as find new fans, always Be consistent and engage with your audiences and communities with them and let them see that you are there for them when they need your answer, stay active and post relevant posts you put out and make sure you answering all of the queries of your customers, Boosts your brand experience because on social media your brand is depends on your customer's feedback, so increase your customer loyalty, and this is beneficial for your business.5) Engage across multiple channels: - Engage with your business with multiple channels and this will give you higher return be flexible, let me explain with the example, let say a customer asks a question on your social media platform on your latest post, now after reviewing you will need to ask about the potentially sensitive info to provide a solution for that or instead that you directly send a message for her.

This gives you a better reach, The key here is to be consistent between platforms and Your messaging or follow-through and timeliness should all remain the same.6) Provide Support: - Social media platforms have successfully broken down barriers between companies and their customers, so provide full support for your customers and this gives Your business/brand loyalty, Develop your reputation as a responsive caring brand by offering support through social channels and Create a system for tracking customer comments, questions, and complaints on social media Respond as quickly as possible to questions and concerns.

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Though this is an age of social media sites such as Facebook, Twitter, Instagram, you cannot belittle the importance of WordPress (WP) Yoast SEO plug-in to help your web pages rank high in the SERPs.

All sites and blogs, big or small, should be found on Google so that your business gets quality traffic, leads, and finally sales.

Search engines like Google rank your website depending on its speed and content and therefore, you should walk the extra mile to boost your site’s SEO so that it loads fast and operates seamlessly.

Yoast SEO boosts your website performance manifold.

As far as this plug-in is concerned, it has a powerful redirect option that helps website owners to create 301 redirects that are extremely beneficial for their business website or blog.

Yoast SEO also helps to identify changes in URL and generate auto-directs, thus doing away with any of the broken links on your website.

Originally Published at Yoast SEO Plugin

The Same way Twitter is also set to introduce 24*7 video stream feature on its platform.

According to of latest mobile app technology news, Twitter is planning to add non-stop live video streaming.

The idea behind this is to make the user aware what’s going around when opens the app.

Non-stop video streaming surely lures the users to stay on the platform longer and will make twitter more than social connectivity platform.

The main aim behind the live streaming is earning the huge collection from 10-30 seconds unskippable ads.

Youtube is using this unskippable ad strategy and drawing a pretty good money from the brands in return.

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