Technology has been around for decades. However, it is now at a point where our existence is almost entirely dependent on technology — in our personal lives and business, especially the latter. Tech-dependent businesses have normalized the symbiosis between business and technology. A company that does not engage technology to help with daily operations, marketing, sales, customer service, and more is leaving all of their money on the table.
According to Nicole Garrison, marketing director at custom writing service review platform, Pick The Writer, “a business without tech infusion is like riding a moped on the expressway when everyone else is zipping past you in their race cars.” The point is that you’re not going to make it anywhere at the right time, and by the time you get to your destination, there will be no good parking spots left.
Leveraging tech in every aspect of a business is so common-sense today. Eight out of every ten business owners believe tech helps them uncover and create more revenue opportunities. It’s no longer a question of whether tech can boost business, it’s about which technologies to use and the best way to integrate them seamlessly.
In this tech era, there’s a lot you can gain by embracing technology: smaller operation costs, more streamlined business processes, improved productivity, automation, ease of scaling, and more. Stop sticking to the technology myth that you can successfully start and grow a business without technology.
If you are not using tech, you are already playing catch up. Here are a few steps you can take today to ensure that the rest of the world and your competitors do not leave you behind in this tech race.
Go Mobile:
This is one of the most common sense tech trends to leverage today. From Baby Boomers down to Gen Z, most people access the internet and make purchases via mobile devices. It’s just the way things are now, and Google has since responded by prioritizing their search algorithm for mobile traffic. This positioning is vital for the way you rank on SERPs.
To make your website mobile-friendly, you have to consider a lot of things:
- Ensure that you’re using a responsive theme
- Optimize for site speed
- Utilize a viewport meta tag
- Leverage high-res images
- Use the right font size
- Use a simple interface and navigation menu
There’s a lot more to consider here to ensure that your visitors experience your information, services, and products in the best possible way. Beyond the browser environment, your mobile product should ideally come in the form of a mobile app as well.
This mobile-first focus also makes it easy for you to leverage tons of available mobile marketing and sales strategies out there, like chatbot and SMS marketing, integrating a mobile payment feature on your app, and much more.
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