New start-up ventures are starting every day, but nearly half of them could not even survive the first five years of their launch. This is because navigating through rapidly-evolving market conditions can be complicated and takes considerable effort. To achieve business growth and gain a strategic advantage, business owners must be passionate and clear about their goals. As a small business owner, you must also be smart enough to recognize lucrative market opportunities and quickly act on them.
AI-based automation tools and technologies have the tremendous potential to improve your brand to connect with consumers and enhance productivity. By partnering with GoFounders, entrepreneurs can gain complete access to endless AI-based marketing automation tools to stand on the safe side near the future.
Here we have outlined some growth strategies for small businesses and highlighted the advantages of partnering with GoFounders platform.
5 Top Growth Strategies for Small Business
- Market Penetration
Market penetration is one of the best small business strategies that businesses can leverage to increase their market share. This is mainly meant for companies looking to strengthen market share for an existing product or promote new products in the current market. One way businesses can enhance market share is by lowering product or service costs. Although it may seem unappealing, reducing costs for a short time can be an excellent growth strategy for businesses selling products or services similar to that of competitors. Other small business strategies to increase market share include:
- Increasing promotions for products or services
- Expanding distribution channel to widen the reach
- Effecting improvement on the products
- Providing complimentary products in a package
- Offering bulk buy bargains
- Market Development
Market development is majorly referred to as market expansion. When the usual market has been saturated, or you’re struggling to attract new customers to the current market, you can adopt market development strategies. Market development involves promoting existing products or services to new customers or launching them in a new geographical area. However, navigating a new market requires a thorough understanding of the market landscape and competitive scenario. To help you enter into a market, we have listed some small business strategies to consider.
- Research the competition
- Evaluate the market landscape, including the culture and language
- Identify evolving business regulations and changes
- Devise a sound market entry strategy
- Diversification
Diversification is a high risk, high return strategy as it involves starting from scratch. The risk arises from the fact that small businesses will require a substantial investment of resources such as time, capital, workforce, and other assets to launch a new product or service. Diversification strategy also involves understanding the market potential for new products and identifying new markets for existing products through an exhaustive assessment of market needs and demands.
Conglomerate diversification, one type of diversification strategy, involves choosing to diversify into areas that are not related to its current operations. Besides, concentric diversification includes diversifying by adding products associated with existing products.
- Use Alternative Channels
As multitudes of channels are available for marketers today, small businesses can use alternative channels to reach out to their target customer segments. Leveraging alternative channels and switching platforms can help companies to achieve better results. Email marketing, social media, and business websites are some of the best digital channels for reaching out to the right set of customers and driving conversion. In addition to this, small e-commerce businesses can choose to set up their website where they can sell directly to customers, formulate subscription programs to introduce products to new customers, and sell through mobile apps.
Why Partner with GoFounders?
Although online marketing business is one of the trending methods of marketing these days, one out of five small businesses fails every day. Incompetence due to lack of training, lack of experience, less understanding of customer needs, and money constraints to automate processes are some significant issues hampering small companies’ business growth. Joining GoFounders is a perfect solution for small businesses looking to achieve growth and profitability. By collaborating with us, you’ll get access to our unlimited AI-based marketing automation tools to transform your small business into a successful business. Explore in detail how our latest tools and technologies can help you gain a strategic advantage in the long run.
- Improved Customer Journey
Our tools can help SMEs (small and medium-sized enterprises) and large businesses gain comprehensive insights into their customers. This can enable businesses to understand customer behavior online and personalize strategies accordingly. This subsequently results in improved customer satisfaction and experience.
- Offers Personalized Experiences
Today, personalization is the key to business success. AI-based marketing automation tools and technologies help small businesses to gather complete insights into the market landscape, customer needs, and competitive landscape. With these insights, businesses can smartly personalize strategies for target customers and drive maximum conversion.
- Enhances Customer Communication
By leveraging automation tools in marketing, small businesses can stay connected to customers. AI-enabled chatbots are nowadays used mostly by organizations across various sectors to address customer queries. In no case, the human connection will get affected by these latest automation tools. Automation tools will also optimize behavioral investigations, analytics, data, and insights to make sound decisions for campaigns, enabling businesses to communicate with customers more clearly.
- Automates Day-to-Day Tasks
AI-based automation tools can aid small businesses in enhancing operational efficiency while balancing costs. Also, enterprises can perform multiple tasks together with minimal resources. By leveraging AI-based marketing automation tools, businesses can automate webpage creation, hosting, funnels, emails, and host webinars. We also offer various plug-n-play digital marketing tools that can be personalized based on your business requirements.
- Provides Better Insights
AI-based automation tools enable small businesses to reach out to their target customers more efficiently. By gaining complete insights into your customers’ needs and competitors’ activities, you can devise smart business strategies and customize marketing initiatives for customers. This can enable small businesses to achieve business growth and increase profitability. By leveraging AI-based marketing tools, businesses can automate day-to-day tasks and focus on lucrative business opportunities.
Conclusion
Beginning your marketing automation journey can seem difficult, but with the right tools and technologies, small businesses can achieve business success and maintain profitability. By joining with us as a Founder, business leaders can access complete automation tools to take their business to the next level. So, why wait for more? Join us today to transform your small business into a large business.
#1 Increase Your User Experience Customer experience can be easily influenced by many aspects of a website such as a page layout, mobile responsiveness, and design.
If a person can easily navigate on the website and understand the content clearly, the chances of people coming back to your website are high.
These automated tools help you build a website with no efforts because GoFounders offers everything form content length to navigation and content placement.
#2 Find the Right Target Audience Figuring out what drives more sales online requires understanding the exact requirement of your target market.
For example, if you know that your target customer is a car enthusiast, you will have a basic idea of what to sell and how to advertise.
#3 GoFounders Chat Chat allows your customers to interact directly with you or a chatbot.
Nearly 80% of the companies use email campaigns to get in touch with their customers for brand awareness, invitations and desired actions, such as buy or register.But most of the email delivery systems have limitations in terms of feasibility to create templates, save content for multiple uses and folder-based email sorting options.GoFounders solves many of these problems through its simple yet effective invitation tool.
It is integrated with most sophisticated templates and link building tools.What is GoFounders?GoFounders is the best team-building platform which works as the back-office of ONPASSIVE.
Members have access to the tools which allow them to build teams of their choice and invite those whom they want to have in the team.Key Highlights of GoFounders:Smooth registration of new members – Easy steps to register via invitation or by the direct visit.Leaderboard displays top-performing founders in the community.Customised link and email buildersDownloadable contents for sharing on social media sites24/7 availability of supportHow GoFounders proves to be the best invitation sending platform?GoFounders has made sure that its members should have access to every tool required for building their dream team.
We will explore the two main features of GoFounders:My Link: This section allows users to create customised invitation links for sharing on various channels and social media sites.
However, here, you won’t find the option to insert keywords which is only available on GoFounders’ My Link section.
Keywords are essential to reduce chances of getting spammed out.
However, we can identify factors that lead to the success of an individual because of an online community.There are several reasons to become part of an online community –It provides universal exposure and helps to create a network around the worldIt creates an opportunity for learning new ways of promoting businessAllows to sync with other community members as per matching skills and areas of interestProvides an opportunity to build a relationship, and share the same synergy and bond towards a shared goalSo, in this ONPASSIVE Review, I let me explain about GoFounders and its product ONPASSIVE.
It provides built-in superior tools required for sending the invitation.
Along with this, founders receive support from the community members to receive financial freedom by becoming part of its compensation plan that helps to earn long-term passive residual income.
Everyone dreams of launching an online business, but their dream gets shattered because of two main reasons – skillful team members and finance to support business operations, but not anymore.
It is one of leading IT company which is dedicated to providing tools and services for its registered members (founders) for activities, such as sending invitations to the prospects and creating a team of proactive and desire-driven members.Since the day of its launch, GoFounders has been receiving thousands of registrations every week, and today there are more than 57,000 founders on this platform who are actively participating in business and team-building activities.
GoFounders also ensures that its founders are financially secure, and there are no budget issues to operate a hands-free online business.
However, we can identify factors that lead to the success of an individual because of an online community.There are several reasons to become part of an online community –It provides universal exposure and helps to create a network around the worldIt creates an opportunity for learning new ways of promoting businessAllows to sync with other community members as per matching skills and areas of interestProvides an opportunity to build a relationship, and share the same synergy and bond towards a shared goalSo, in this ONPASSIVE Review, I let me explain about GoFounders and its product ONPASSIVE.
GoFounders is such an online community which acts as a back-office of ONPASSIVE and a team-building platform.
Registered members (also known as Founders) can build a team of self-directed and goal-oriented members who share the same vision as the leader.Post successful registration, founders can access AI-driven plug-n-play software developed for automating the entire business operation.
Everyone dreams of launching an online business, but their dream gets shattered because of two main reasons – skillful team members and finance to support business operations, but not anymore.
GoFounders also ensures that its founders are financially secure, and there are no budget issues to operate a hands-free online business.
It is made possible by introducing a compensation plan with a 3X10 forced matrix where existing members earn for enrolling new members at each level based on the package they purchase.
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