
Every month your sales team has a target. The sales process concludes when a sales order is received. The sale team adds up all of their sales orders for the month and reports them to accounting. They are focused on one thing...did we hit our targets?
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This was a useful activity.
It enabled iZee Ltd. to derive some pretty actionable conclusions.
Essentially, we find ourselves with three theories.Tier 3 customers are leaving because of collective price increase.Tier 2 (and some Tier 1) customers are able to avoid price increase due to platform license by signing up for multiyear discounts.Tier 1 customers are happy with the product and they see value in the new platform features.
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