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On-Site Optimization On-site optimisation refers to the process of making your website appeal to both search engines and users.
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The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.
It’s an on-going process – not a one-off, set and forget one.
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User Experiences containing only shades from the same color family have fewer chances to draw audience attention.
A well-planned color palette can elevate a design from “good” to “great” while, a mediocre color palette can detract from a user’s entire experience and interfere with their ability to use a website or mobile app.Scrolling: Humans are scanners by nature.
Scanning demands for less mental effort than reading through an entire page.
So, humans scan the text until they reach something that seems important.
The four reasons why user flow is important in the design process are: communication, focus on user experience, documentation, and collaboration.Loading: A website’s loading speed is quite important.
Identifying these errors and discovering a solution to increase your site’s speed should be a high priority.Mobile UX: Mobile UX is important because mobile devices are a growing technology as it is easy, fast and readily available compared to laptops/desktops.
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Improving your keyword rankings in search isn’t as straightforward because it once was.
With all of the recent Google algorithm changes we've seen, traditional tactics like keyword research and targeting, page tagging optimization, and on-page content updates don’t have the impact that they want to.
More importantly, every website is exclusive.
This suggests that employing a certain tactic doesn’t guarantee a selected result for your website.
an equivalent change could impact websites differently, which is why it’s important to form continuous improvements, test new strategies, monitor performance, and adjust as required.
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