The MartechCube Podcast with Tom Treanor

We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use as both consumers and as an advertising strategy for their business.Here are some of the main things we discovered:76.2% of people listen to more audio content since the beginning of the pandemicRadio is still the king of audio, and Clubhouse has yet to make its markOnly 10% of people listen to audio content related to their job vs 29% for hobbies78% have, or are open to buying products from advertisements on audio contentTable of contentsCOVID-19 Boosts Audio Consumption by 76.2%The Commuting TwistRadio is King, Podcasts are Rising, but Clubhouse…?Almost 50% of people prefer Radio – Spain with 56%Podcasts are a clear 2nd favourite with 36% of listenersClubhouse’s exclusivity means only 3% of people use itUser Intent: What’s Flowing Through the Headphones?Start Mixing Business With Pleasure: 3x the amount of people listen to leisure vs business contentThe Love/Hate Relationship Between Advertising and Audio ContentConsumer Perspective: 46% of people are persuaded by audio advertisingBusiness Perspective: Only 19% of businesses had advertised on audio contentThe Advertising CatchClosing MinutesCOVID-19 Boosts Audio Consumption by 76.2%The Covid-19 pandemic may have been a blessing in disguise for the audio world.

Here is what our survey revealed.An overwhelming amount of people answered that they frequently listen to audio content.

With time, these generations will eclipse those who show a preference for radio.Clubhouse’s exclusivity means only 3% of people use itIronically, for a social network app based on voice, Clubhouse seems to be all talk and no action… Backed by big names such as Oprah Winfrey, Elon Musk, and Mark Zuckerberg, this much-hyped app is now worth over $1 billion dollars after just 10 months of existence.

Less than 3% of Europeans are actually using this app!With a high of 2.65% of audio content consumers using Clubhouse in the Netherlands, 2.63% in Germany, 0.87% in France, and 0% in Spain, this form of listening to audio content still has a long way to go if it wishes to compete with the rest.Could this be due to its exclusivity?

Spotify announced that their collaboration will add “unparalleled data, insights, and strength in user experience, to build-out a full complement of live and on-demand offerings for users and creators across the globe.”Could this mean the rise and fall for start-ups like Clubhouse?Maybe…maybe not.

For Thomas Angerer, co-founder and CCO of BeInfluence Europe, Clubhouse is a promising social network platform that is giving rise to audio content in an exponential manner.

Massachusetts-based Volly—the mortgage and banking industries’ most innovative component-based platform that seamlessly integrates marketing and customer engagement strategies with robust lending technologies—can streamline CRM and digital engagement activities, centralize marketing collateral and provide a POS solution all in one environment.

Digital marketing is quite a complex venture, but certain things make it interesting and engaging at the same time.

While some businesses consider running their YouTube channel, some strive hard to make the https://ttcpodcast095.medium.com/how-to-conduct-the-best-digital-marketing-podcast-b955c7bf2a7

Marketing plays an important role in determining and increasing the value of a brand.

It impacts the market value and impacts the brand image of a product.

For every brand to work, it is very important for it to showcase their products and skills to the public and this can be easily done with the help of a marketing podcast.

In 2020, Martech Cube marked its territory as one of the most prominent global Martech Publishing leaders, surpassing all expectations in terms of total revenue leading to the new expansion into the MEA region with the opening of the new office in Dubai in 2021.

Martech Cube, the leading Marketing-technology based Online Publication, today announced the opening of a new office in one of the most prestigious “One Tower” looking through the Dubai Skyline.

The company’s expansion is fuelled with marking growth across the Middle-east wherein Martech holds a strong cusp as a Technology.

Martech Cube’s Dubai office is inclusive of a relaxed and diverse environment, keeping the post-Covid Workplace requirements at its center.

With the Gulf increasingly becoming the hotspot of technological boom, this move seemed like a great fit to facilitate a thoughtful expansion along with a strategic roadmap to commercial success.

About Martech CubeWe recognized the need to address the technology challenges specific to a CMO and the marketing department.

You all are listening to the word “Podcast” and it is also high in demand and at this time you are planning to start with it, it is the right time to invest in it and I must say this blog is definitely for you.

This blog will convey to you a whole idea about the podcast app, its types, steps to create the app, and the estimated cost of development.

Read More at : https://www.appsinvo.com/blog/how-much-does-it-cost-for-developing-podcast-app/