Contentstack, the leading Content Experience Platform (CXP), today announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry. The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks. The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience.
The retail industry is having to quickly adapt during the COVID pandemic to reduce in-person interactions. Using augmented reality, the Contentstack prototype helps retailers and brands to create touchless, engaging self-service experiences. Retailers using AR technology in this way can better attract customers to brick-and-mortar stores and increase foot traffic.
“This app showcases how fast and easy it is to innovate with AR — it isn’t scary or difficult and we have the blueprint,” said Sonja Kotrotsos, Head of Product Marketing for Contentstack. “Rolling out immersive content experiences is a differentiator for brands. Rather than simply relying on text and video to tell their stories, brands and retailers can use emerging technologies to build engaging, dynamic content-rich experiences that tell those stories in new, more digestible ways. We are helping businesses develop a digital landscape that is dynamic, easily changeable and extensible to fit with emerging technologies like AR.”
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The following part presents the global Content Experience Platform showcase by major players by application and type.
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It also visually depicts the assembly, configuration, and inner workings of a product in the form of an animated video.
3D animation solutions have offered the easiest and fastest ways to depict product simulation and develop animated training videos for businesses across various industries such as aerospace, automotive, mechanical, healthcare, and education.https://www.martechcube.com/new-user-experience-hd-content-opening-opportunities-in-animation/
