Before selecting from any of the SEO companies in Pune , you need to consider PPC as well. SEO (Search Engine Optimization or organic search results) and PPC (Pay Per Click) are two of the most important marketing channels for any business that has a website. So the question arises. Is SEO better than PPC? Or vice versa? Well, that mostly depends on a company’s goals.
So, is SEO better than PPC?
It depends. Search Engine Optimization should be included in order to have a web-marketing strategy. The key advantage of SEO is that it brings a good quality traffic leads. Many users tend not to click on “Paid Ads” unless it gives rise to user inquisitiveness. If your search results are displayed on the first page, it literally means that you are a trustworthy source. Plus, if there are other sites which have links to your website, then visitors will more likely trust your business, and your products and services. However, note that SEO comes at a cost. No matter how you look at it, whether if it’s your own time or hiring from SEO agencies in Pune to manage your SEO strategy, it will come at a reasonable cost.
Search Engine Marketing (SEM)
SEO and PPC are both part of Search Engine Marketing (SEM), which is a service offered by many SEO companies in Pune use as part of Internet Marketing Campaigns. We look at other major differences between SEO and PPC based on some parameters like position in search results, cost, traffic potential, and ease of use.
Search Results (Organic Traffic vs Paid Search Advertising)-
When you search on a search engine, you will find that PPC ads will be above the organic results. The appearance of an Ad depends on a few factors like keywords you are targeting, keywords in a landing page and many more. And for Organic Results, it will mainly appear in the middle of the page. The listing appeared will depend on how optimized a website is related to on-site and off-site SEO.
In short,
SEO –
If a website is well optimized for search engine, then that website will get first-page position.
PPC –
You can get your ad on the first page by paying a higher cost per click (CPC).
Cost –
The cost is indirect and you cannot pay to get to the first page, but you may have to pay SEO agencies in Pune for their services. So, if you are new to search engines it is better to hire an SEO expert to do the work for you. On the other hand, the cost for PPC depends on other factors. Like in the case of Google Adwords. It is the most popular system used for PPC. It depends on keywords search volume, the particular keyword used by advertisers, number of websites that have ad positions for that particular keyword, and more. The best part of PPC is that you only pay for the clicks your ad receives and not for the views.
Ease of use –
Although it sounds simple to understand the theory between the two, SEO nor PPC is actually easy to use if you do not have the knowledge and experience. The process of SEO takes a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all. On the other hand, to get good results with PPC or Adwords you may have to take a course or hire a PPC marketing professional to help you. Otherwise, you will lose quite a lot of money before you understand how it works.
Conclusion
So is SEO better than PPC? Or vice versa. Again, it depends. It is always good to start SEO first and then use PPC to lead people to your site, as SEO would make the site more visible during searches even though the user may not click on the site link, it may make him more aware of the site.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : info@kaizendesignstudio.com
Website : https://www.kaizendesignstudio.com/
Kaizen Design Studio is one of the foremost graphic design companies in Pune.
Our branding solutions and services cover a wide spectrum of solutions for advertising, public relations, brand building, media planning & buying, and market research.
Under these categories, our services cover logo design, company & corporate profile creation, brand guideline manuals, stationery design, annual reports, product catalogs, print media advertising, outdoor advertising, commercial ads, events, commercial photo shoots, product photography, internal branding.
We cover 360 degrees of all branding solutions and services provided by the topmost ad agencies in Pune.
Branding is important as it creates a brand recall value amongst customers.
With a how, what, when, where, and who approach, we ensure your brand communicates with potential customers every step of the way.
Digital branding consists of a combination of digital marketing and internet branding to develop a brand online.Why does a digital brand presence matter?
Well, look up from that phone you’re probably on… We’re all using our devices constantly.
Most of us engage with the larger world through the lens of the internet, which makes it essential for brands to reach target customers and convert one-time users into long-term loyalists.Digital branding is a component of digital marketing but is totally different in terms of the objectives.
To know more about the features and the objectives of Digital Marketing, please go through our blog ‘Digital Marketing: The features and the brands that need it’.
Digital advertising can work wonders if executed in a proper manner.People get conscious when it comes whether to do digital marketing or not.
Well Kaizen Design Studio will help you get rid of all these thoughts and show you your business future with guaranteed result as it is one of the best Digital marketing company.Branding Services should advertise digitally as it is more feasible and reachable than traditional marketing.
If you’ve already been doing social media for your business, but somehow, it’s not working out, you might be making some mistakes.
Today, you need to carefully plan out your posting activities.
You need to plan and strategize each post, create a theme, maybe even a design template and make posts that represent your business and connect with the audience.
Remember, your social media activities should also have a positive impact on your bottom line and increase sales.
Many brands have made the mistake of using hashtags for serious topics like domestic abuse or racism for making jokes.
Not Engaging in the Comment Section Go on to social media and you’ll find many posts of brands that have comments and enquiries in the comment but no engagement.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.
They also believe that what can be conveyed in 100 seconds through text can be conveyed in the 100-second video.It needs to be determined by the message that needs to be conveyed.
This paradigm shift has allowed digital marketing companies in Pune to open their business to this wide aspect as well.
Different algorithms that are introduced to direct you around these platforms are also making it harder for you to generate engagement with your audience.
Thus making it a hard puzzle to crack pushing people to look for different strategies and action plans and many Social media marketing companies in Pune are offering you that help.But even with a well-planned strategy in place you still need to create and write content for your posts.
Knowing your audience and speaking their language will also encourage engagement and interactions on your pages and platforms.Say More with Less: Keep it short but comprehensive.
Avoid using unnecessary words and being too repetitive.
You want to instill confidence in your audience reading the post.
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