logo
logo
AI Products 

Campaign Management Software

avatar
gangathara
Campaign Management Software

A campaign management software (CMS) is a software solution designed to handle the various components of a marketing campaign.

Although it uses the same acronym as content management system (CMS), and their designs may be similar in some ways, they are conceptually different. A content management system identifies and tags individual pieces of marketing content on their way through the creation, design and distribution process. In contrast, a campaign management system is designed to measure the elements and individual components of a marketing campaign.

collect
0
avatar
gangathara
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more