Poorly developed audiences.If you're targeting the wrong people, haven't carefully worked out the baseline, haven't figured out who needs your product, and have left audience selection solely up to Facebook, then don't expect good results.Showtime is not taken into account.It is very important to look at the peaks of sales activity on your site and the times when your site has the highest traffic with Google Analytics before launching an advertising campaign.
This is all quite individual and depends on the niche and the specifics of the project.Incorrectly calculated budgetToo little budget won't allow you to get full feedback from Facebook itself.
It takes time for the automated algorithms to more accurately identify your target audience and tweak your ads more effectively.If the budget is very large, overpaying for an audience that you could have gotten cheaper will follow.
In that case, you won't know the real picture of the competitive environment.
That is, you will "take the cream off" at the highest possible cost, but you will not understand how you can further optimize the campaign.Focus on the wrong target actionWhen expecting an increase in the impact of any advertising, you first need to understand the purpose for which you are doing it.
If the purpose is wrongly chosen from the start, you will not get the desired result.Using an inappropriate advertising formatTargeted Facebook ads won't work if you choose the wrong format to reach your goal.