How to Write an SEO friendly content

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From internal deep linking to keeping a short, crisp title tag, these tips will help you go a long way in getting more traffic and higher rankings.

Search Engine Optimisation (SEO) is the ultimate tool in the marketing arsenal and SEO marketers are the new-age knights who valiantly battle against Google's algorithms to reign supreme.

One can follow opinions suggested by online experts, but the ones who prevail are those who have smartly leveraged technology in addition to these tips.

Technique 1 - Internal Deep Linking  External linking gets you a lot of traffic, but have you tried out a cheaper and equally-rewarding alternative?

Another overlooked strategy is including sidebar links in your articles and blogs which will encourage Google to eventually rank you higher as long as it is visibly located on the page.

Technique 2 – Focus on the SEO landing page Outline your value proposition clearly in your header.

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Keep your sources confined and update them over and over again.

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While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight.Now that businesses are looking forward to reopening after being under lockdown for over three months, people are craving for content more than ever.

Here are the five SEO content types that will boost your content strategy.Written contentSo many content types in the market, yet written content remains to be the best content type as it drives the majority of search results.

It is a great way to tell your brand stories and deliver your message to the audience.You can maximize the SEO value of your written content by:Understanding what Google is looking for — You need to create high-quality, unique, and original content to make it valuable from the search engine perspective.

Visual ContentImages, infographics, and illustrations can feature eminently in the search engines based on the query.

This is why image alt texts should be made a standard practice for all content teams.How does Google evaluate your visual content?Images can be considered the main content too.

Google uses quality evaluators to find out the skills, time, and efforts that appear to have been invested in creating the image.Images that are irrelevant to the main content, grotesque images, sexually explicit photos, deceptive images that suggest celebrity support where there is none, for instance, images that do not fit the mobile screen are all the examples of image content that diminish the user experience and simultaneously their SEO value too.Some pictures are truly worth a thousand words.