Billboards have been around for multiple decades, and despite the rise in digital marketing, they continue to be an essential piece in marketing strategies. But instead of relying on static ones and guessing your return on investment, you can now take advantage of digital mobile billboards for your next marketing campaign.
When it comes to the static billboards vs. mobile billboards debate, mobile ones win every time. Here are just a few reasons why!
Mobile Billboards Are Always On The Go
You might find static billboards in prominent locations, like high above busy highways or on city buildings, but who honestly remembers what these billboards say or if anyone really reads them while trying to focus on driving during their busy commute?
Mobile billboards provide a more personal feel to the audience. They can be easily moved around on the back of trucks and are eye-catching for people who would have otherwise not seen static billboards in their day-to-day lives or weren’t looking out for advertising at all. In addition, they bring business opportunities your way by reaching potential customers where they are, and you’re not stuck having to try to find a new location for a static billboard every month.
Less Competition With Mobile Billboards
Since digital mobile billboards can move where you want them to, this means less competition. Static billboards are usually clumped together in high traffic areas, so even if someone has the time to look around at outdoor advertising, you’re now competing with numerous other businesses for their attention.
With digital mobile billboards, you can set up a mobile billboard that will capture people’s attention without distractions from other advertisements.
Unmatched Flexibility
It’s pretty safe to say that static billboards offer absolutely no flexibility. When you rent billboard space, you have to commit to one design in one location unless you’re willing to rent out multiple billboard locations.
Digital mobile billboards allow you to use data on your potential customers so you can be where they are at the optimal time of day. Plus, maybe you want to change your message. That’s no problem! You can easily swap out your message if you want to make sure you’re building a personal connection with potential customers.
A More Affordable Option And Better ROI
Traditionally, big companies consider high traffic areas to be prime static billboard real estate, so the price tag to rent one of them can take a hard hit to the wallet. Renting these static billboard spaces can be pricey, and you’re not really sure if there is a return on your expensive investment.
Renting a digital mobile billboard is considerably more budget-friendly because they are more adaptable to your tight marketing budget. Plus, digital mobile billboards are a type of advertisement that is more likely to catch your eye than static advertisements.
Contact Can’t Miss Us For Your Digital Mobile Billboards
We work with some of the biggest brands who understand the impact and reach digital mobile billboards have. Some of our clients include T-Mobile, Absolut Vodka, Budweiser, and Disney.
With more than 23 years of combined experience in marketing and advertising, contact us today to help you fully utilize digital mobile billboards for your next extensive marketing campaign!
While online advertisements can do wonders for your marketing campaign, the latest digital mobile billboard research shows that this form of OOH advertising can also drive consumers to take action.
We’re not saying you should totally disregard all your online marketing strategies, however, we all know it’s good practice to have multi-prong approach so the more places you can reach your audience the better.If you’ve been on the digital mobile billboard fence for a while, perhaps the latest research conducted by the outdoor Advertising Association of America and Nielson will change your mind.
Let’s take a closer look at what they discovered about digital mobile billboards and why they should be part of your next marketing campaign strategy.
The Research Behind Digital Mobile BillboardsThe OAAA and Nielsen collected more than 450 surveys about digital mobile billboards in the United States from Americans who were 16-years-old and older in the top 30 markets in the country from February 24 to March 4, 2020.The results of the digital mobile billboards survey included the following:31% of consumers reported they noticed a digital mobile billboard within the past 30 days57% of consumers who say a digital mobile billboard stated that they see them “all the time”67% of consumers said they took action after seeing a digital mobile billboard.
Some actions included visiting a website, going to a store or restaurant, or following on social media.61% of consumers who saw a digital mobile billboard said they took action with a mobile device, such as screening a QR code, visiting a website, downloaded an app, or made a purchase.
Why Are Digital Mobile Billboards So Effective?To understand why consumers are so driven to take action after seeing a digital mobile billboard, let’s dive into some of the features:Mobile: The fact that you can take your digital billboard anywhere means your message can be exactly in front of the right consumer at the right time.
Mobile Billboard Advertising New York City.
Stop and Stare is the premier media vehicle company in NYC.
We specialize in event marketing, sports marketing, radio frequency identification (RFID), mobile billboards, on-site advertising trucks, stadium signage and more!
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Call us today for a free quote 718) 409-2310.NYC advertising trucks for rent.
We create mobile marketing campaigns with our fleet of advertising trucks, also known as rolling billboards.
Digital Sign - Antlia Displays is a leading Manufacturer of great looking indoor and outdoor digital signs and LED billboards.
