The world has changed, and we need to adapt our businesses along with it, check out our top tips for how to generate more business in a post COVID-19 society.Google My Business is a vital tool for local SEO and business owners have the chance to utilise it like never before.
Take a look below at some of the brand new GMB features and see which ones could be right for your organisation.Temporary ClosuresWith looming local lockdowns and the madness of March still fresh in our minds, Google My Business has given business owners the chance to temporarily close their establishments.
And, of course, if you have moved onto pastures new, you can mark your business permanently closed and remove your listing, also.Change Your Opening HoursIt could be that COVID-19 restrictions have meant that your opening hours have now changed.
Make sure you keep this up to date, as you don’t want any annoyed customers popping in past closing time!To change your opening hours, visit the Info tab and scroll until you find your hours of operation.Dine-in, Takeout & Contact-free DeliveryThousands of restaurants, bars and cafés have used these unprecedented times to diversify their businesses.
Even better, add your products to your account, too.Online AppointmentsIf your business can offer customers and clients appointments via online means, you’re possibly already ahead of the competition.
Ensure that your online booking platforms and working perfectly before advertising this service on Google My Business.Safety & Hygiene MeasuresOn the 11th of September, Google My Business added more in-depth health and safety attributes to their range.
Often businesses give their contract to an agency for digital marketing purposes and end up being disappointed.
This is because you haven’t asked the right questions.
If you are a business owner and you are venturing to get an agency on board, here is what you should be paying attention to.
Thus you need to ensure that the packages for local SEO in Melbourne can be made to fit your needs.
Today, eCommerce businesses are nowhere if they are not equipped to meet the competition on the web.
Magento is an open-source tool that gives businesses this leverage.
When you think of digital marketing you think of a strong social media presence, Facebook and Instagram ad campaigns and SEO driven traffic to a top-tier website, and effective email campaigns to lists of 10,000+ subscribers generating orders for a new, dynamic, e-commerce business.What doesn’t spring to mind is a more traditional business, essentially local rather than digital, established for many years with a strong local customer base.
In reality, though, the same tactics that brought the traffic, leads, and sales to the e-commerce business will also help the local business in two traditional areas that increase profits (more on that in a minute).
A different approachThere are, however, a few differences in how a digital marketing agency could approach the two different types of businesses’ needs.
Clearly, the strategy for a large web-based business is well-known and will start with an initial response to a social media post or ad.Once some form of contact is established, via a follow, subscribe or submission of details, the contact is then exposed to a series of content resources in various targeted media to build a positive association and make a sale.More established businesses will usually have a customer base that they already have a relationship with, but probably only have limited contact with that base via digital means.
With the accelerated growth of online purchasing, a local business needs to increase that level of contact and then expand it to create new customers.Global or Local?Whereas an e-commerce business is designed to work countrywide or worldwide, a local business might have some restrictions based on the business type.
For instance, a company in Coventry that sells soap bars can easily transfer its business to a more global scale.However, the window cleaner or roofer in the next building would need a more local targeted approach and would have to be restricted to digital marketing in the Coventry area.
For internet marketing an online reputation, you need to search the name of your brand, or products on any search engine.
You should get all the information available online such as online reviews and ratings.
It will assist you to get all the information about your brand.
Don’t fret when your keyword rankings fluctuate a lot.
Let’s get to the bottom of the fluctuations and find out what you can do to improve them.Are you looking for the best Houston SEO Company to boost your business revenue?
YellowFin Digital provides professional SEO services to achieve desired results.
They plan effective strategies for both on-page and off-page SEO.
Grow your business sales and ROI with our digital marketing services & get ranked on top.
