
Wipro's blog shares how hyper-personalization is becoming core component of digital experience, increasing optimization as per customer requirement and creation of suitable up-sell and cross-sell opportunities





What is Hyper-Personalization, and Why Do You Need it in Your 2020 Marketing StrategyHyper-personalization marketing uses real-time data and Artificial Intelligence (AI) to produce better and more relevant content, service information, and experience to each user.FiO’s Hyper-Personalization Offering Needs to Become Part of Your Marketing Strategy for These Reasons:Beat Your Competition by Becoming an Early AdopterOnly 9% of businesses have completed the development of a hyper-personalization strategy.
These early adopters have the jump on the competition.Focus on What Matters the MostYou will reap benefits any time you can improve the customer experience.
The more data you gather and understand regarding a customer’s behavior, the better you can apply insights and customize their experience.
A majority of marketing professionals rate applying data insights to decision-making as a top priority.Ask this question: Is my strategy meeting my top priorities?
The answer should be “binary.” That means “YES” if the technology supports top priorities, “NO” if it doesn’t.
You need to find solutions that align with your top priorities.How it Works!An AI-powered hyper-personalization strategy is only getting better and more valuable.

It’s 2021 and the word “personalization” has been thrown around for 5 years with businesses across segments implementing it to varying degrees of effectiveness.
However, many retailers have been slow to adapt, offering bad experiences to shoppers on their websites.
Even those who have implemented personalization in retail haven’t done it right.74% of customers feel frustrated when website content is not personalized -InstapageShoppers are moving from retailer to retailer with the knowledge that there will always be a better deal out there.
It is neither sustainable nor profitable.
But what else are shoppers looking for?
Shoppers are willing to pay up to 16% for personalized shopping experiences –PWCShoppers expect personalized experiences rather than be flooded with a slew of products.

Customer expectations are changing fast and they are looking for shopping experiences targeted directly at them.Mega trend is about hyper personalization and ability to buy anywhere, anytime by applying latest technologies.
The challenge here is engaging those visitors early, before they leave your site never to come back.Every ecommerce website has short time to attract customers into purchase.
This will help you to create a unique shopping experience for every person who visits your website.
Implementing smart search-Smart search solutions
Smart search makes it easier for your visitor to find what they are looking in their site.Smart search solutions have become increasingly popular among ecommerce business entrepreneurs.
Importance of natural language processing makes it possible for onsite search to research synonyms, slang terms and regional language variants.