
According to the latest report by IMARC Group, titled “Europe Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the europe digital OOH advertising market is currently witnessing strong growth and is expected to continue its strong growth during the forecast period (2020-2025).
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Digital out-of-home (OOH) advertising, or DOOH advertising, refers to a form of programmed outdoor advertising that delivers messages to consumers digitally. They are displayed in public places, commercial locations, and waiting places, such as elevators. DOOH advertising employs geofencing, tracking, retargeting, personalizing, attribution, and measurement technologies. It offers brands a safe environment, unparalleled viewability, as well as a high rate of online activation. Digital OOH advertising is gaining prominence due to the inclusion of data feeds, videos, and programmatic capabilities.
The Europe digital OOH advertising market is primarily driven by the increasing implementation of digital display technologies in all sectors and applications. The high population and economic development, coupled with the increased spending capacity of consumers, are propelling the growth of the market. In addition to this, advertisers are coming up with innovative and interactive ways of engaging audiences and collecting data. They are also partnering with different service providers to utilize real estate to screen digital advertisements. Furthermore, the integration of real-time data analytics with digital screens has increased the presence of more creative and interactive content, which is expected to significantly influence the market in the future.
Europe Digital OOH Advertising Market 2020-2025 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the europe digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Key Market Segmentation:
The report has segmented the europe digital OOH advertising market on the basis of format type, application, end use industry and country.
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
- Outdoor
- Indoor
Breakup by End Use Industry:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/europe-digital-ooh-advertising-market
Key highlights of the report:
- Market Performance (2014-2019)
- Market Outlook (2020-2025)
- Industry Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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