Ah yes, the little reminders of so many apps craving our attention.
They’re like my two-year-old son, pulling at my pant leg yelling, “Daddy, look at me!” It’s hard to avoid push notifications, which is why so many mobile phone users are saying “no” to no-tifications.
Limit notifications – So you just created the next big mobile application, and you want to keep the user engaged, but there’s a fine line between engagement and enragement.
However, once in a while I’ll get a random notification about NASCAR or the WNBA.
If you’re using predictive analytics based on the previous history, follow Google’s “Are you interested in…” method of presenting new material.3.
If I’m in a new city or town, TripAdvisor will send me alerts based on my proximity to a brand of hotel that I have frequented in the past.
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Ah yes, the little reminders of so many apps craving our attention.
They’re like my two-year-old son, pulling at my pant leg yelling, “Daddy, look at me!” It’s hard to avoid push notifications, which is why so many mobile phone users are saying “no” to no-tifications.
However, once in a while I’ll get a random notification about NASCAR or the WNBA.
If you’re using predictive analytics based on the previous history, follow Google’s “Are you interested in…” method of presenting new material.Use geofencing/location-based marketing effectively – According to Localytics, location-based push notifications have a 40% click-through rate.
If I’m in a new city or town, TripAdvisor will send me alerts based on my proximity to a brand of hotel that I have frequented in the past.
Also, look to possibly add a filter to block out notifications for the user’s designated home area.If all else fails, don’t forget to update your mobile app regularly – So your app’s notifications have been turned off by the user?
