The cans that are used for transport of milk in India are mainly of aluminum while a small percentage are also of plastic or SS.
NextWave Research Market Research Companies In PuneMarket Research Companies In PuneSolutions (www.nextwavers.com) is a leading market research companies in Pune, India and has carried out a market potential and feasibility analysis for a company that wanted to get into SS cans manufacturing in India.
As per the analysis there does not seem to be a big market for SS cans in India due to strong preference from the farmers for aluminum cans.
Factors that are preventing the adoption of SS Milk Cans
High Price
The high price of SS cans is a major factor that is preventing the adoption of SS cansThe price is more than three times the amount for plastic cans
More Weight
Farmers have complained that the weight of SS cans is more and they face a problem in carrying it on bicycles. If two people are used in handling the can it leads to an increase in labour costs
Not Durable, cannot be Repaired
Once the SS cgggggans get damaged, they need to be discarded as they cannot be repaired
No Compulsory Norms for Usage
The farmers do not have any compulsion or motivation to shift to SS cans. They will still get Rs 23 per liter for the milk.
Cooperatives have mentioned that there is no compulsion to use SS cans
Factors for the adoption of Aluminum Milk Cans
Light Weight
The lightweight of Aluminum Cans is a key driver for the adoption among the farmers. They feel that the cans are easy to handle and transport
Long Life
Aluminum cans have a long life of 5 – 10 years. In many cases the cans are working fine since more than 10 years after undergoing repairs
Easy to Repair
The handles of the Aluminum cans be easily welded and the dents can also be repaired. For SS cans TIG welding is required
Perception that Milk remains Cool in Aluminum Cans
Many farmers and dairy owners feel that the milk gets quickly cooled in Aluminum cans which prevents it from getting spoilt
Abbas Naqvi, Director – Research, NextWave Research Solutions, www.nextwavers.com
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