As data becomes the new fuel, businesses across all industries are looking for tools and technologies that can harness data to extract valuable insights. As a result, Business Intelligence (BI) software applications experience a new-found demand that is only set to accelerate in the years to come. Pentaho business analytics is one such attractive option for those looking to leverage data for gaining a competitive edge. Founded in the year 2004, Pentaho operates on the Java platform to analyse and interpret data. The user-friendly dashboard and easy integration make it stand out from other business analytics solutions. Let’s look at what Pentaho brings to the table.
Market Size of Business Analytics
The global market size for big data and business analytics stood at USD 198.08 Billion in the year 2020. This figure is expected to reach a whopping USD 684.12 Billion, expanding at a compound annual growth rate of 13.5 percent during the forecast period. Big data analytics has started to play a key role in business processes. Apart from helping companies manage, process, and segregate huge datasets, it also offers meaningful insights to empower more strategic decisions.
Factors driving Pentaho Business Analytics and Intelligence culture
Here are the major driving forces behind the growth and increasing adoption of Pentaho business analytics:
- Increased data generation
The growth of smartphones and other smart devices has led to a huge increase in the volume of data that gets generated by individuals. As the world becomes more innovative and tech-centric, the adoption of smart devices is only slated to grow further.
- Growing competition
In order to survive in the highly competitive market, businesses have to come up with new strategies and offer differentiated products and services. Business analytics platforms like Pentaho generate economies of scale, scope, and quality improvement to help businesses gain a competitive edge. When data analytics and business intelligence work in tandem, the competitive advantage and performance gains become obvious.
- Data-driven decision making
Rapid digital transformation, growing data proliferation, and the need to stay competitive are prompting businesses to adopt Pentaho solutions to drive data-centric decisions. Business Intelligence paired with data analytics allows decision-makers to understand the business dynamics, anticipate future needs and disruptions, and manage risks more effectively.
Unique benefits of Pentaho Solutions
Pentaho Business Analytics and Data Integration platform offers the following advantages to users:
- Gain a complete customer overview
A 360-degree overview of the client allows businesses to get a complete and unified picture of the client’s experience and journey with them. It marks the various stages of the customer journey and allows businesses to determine the customer sentiments. The customer data may include their contact details, purchase history, past interactions, etc. Considering the wealth of information present for each customer, the complete customer overviews allow businesses to offer consistent, relevant customer experiences across multiple channels and touchpoints by integrating personalization.
Pentaho offers real-time customer data analytics consulting services and solutions to help businesses analyse their customers and their relationships for increasing the effectiveness of their sales and marketing campaigns.
- Communication and collaboration
With Pentaho Business Intelligence, companies can empower their employees to work together. It acts as a unified platform for all business analytics information. The same information available on Pentaho solutions can be accessed by different teams at the same time. The analysis done by one team can be used by the other team as well.
- Interactive visualization
Pentaho Dashboard Designer allows users to create powerful visualization and dashboards with a comprehensive overview of data. It features a number of functionalities and filters, making it easy for businesses to highlight important metrics, information, and models. Moreover, Pentaho integration with other apps improves business analytics capabilities. The interactive visualization helps businesses understand the areas that need improvement and take proactive decisions.
Final words
All in all, by using Pentaho business analytics, companies can gain a complete overview of their customer. It allows them to tweak their services, communications, and offerings as per the individual customer’s needs and requirements. This type of personalization goes a long way in ensuring customer satisfaction and loyalty. Moreover, Pentaho Business Intelligence solutions offer data integration, reporting, dashboarding, and other intelligent capabilities, making it a single-stop solution for all data analysis and BI needs.
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