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Cross Screen Media & Flashtalking to Enhance Campaign Execution

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Cross Screen Media & Flashtalking to Enhance Campaign Execution

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean, the leading global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights. The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform. Additionally, Cross Screen Media will leverage Flashtalking’s Decision Tree technology to improve campaign impact through conditional and sequenced creative activation, allowing for a customized story tailored to each target audience.

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