Effective marketing entails persistent variety. This will sound confusing, but it's in fact so straightforward. Customers come from everywhere, so you can't simply advertise in one place, else you'll miss out on a lot of potential clients.
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Each year more and more books are launched – both by traditional publishers and self-published by their authors.
While optimal marketing strategies vary from book to book, many constants hold for many books.
When combined in the optimal mix, these can help sell books.Employing a professional book publicity firm like Smith Publicity also is an excellent idea.
Their proven methods are based on years of successful experience.
They are invaluable tools in getting books covered in the media.
It means interviews on radio and television as well as articles in newspapers and magazines.
