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Pipedrive Appoints Transformational Marketer Heidrun Luyt as CMO

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MarTech Cube
Pipedrive Appoints Transformational Marketer Heidrun Luyt as CMO

Pipedrive, the sales-first CRM and intelligent revenue management platform for small businesses, has announced the appointment of Heidrun Luyt as Chief Marketing Officer (CMO) and the newest member of the executive team to drive the company’s global business growth ambitions.

“Pipedrive has a second to none product offering and its vision meets my own motivations of driving growth and value creation,” said Luyt. “Joining Pipedrive, it’s evident how much experience and skill everyone brings to the table. I look forward to unleashing the power of marketing as an additional key lever to creating success for our customers – revenue teams at small businesses around the globe.” In 2022, Pipedrive aims to deploy customer insight to drive effective brand work, as well as efficient data-, tech- and automation-backed go-to-market strategies, complemented by unbounded creativity and experimentation, to generate differentiation and customer buy-in.


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