Direct selling brands are a booming industry. In the last few years, direct selling brands have been growing in popularity and now rank among some of the most popular brands around. In this article, we look at how these multitudes of countries differ in their interest in different direct selling brands. There are many direct selling brands across the world, with some being more popular than others. We set out to find the search trends of the direct selling brands in each continent and what trends have been associated with them if any.
The Brazilian direct selling market has contributed about an 8.2billion in retail sales, holding the sixth position among the top 10 leading direct selling markets worldwide. The search trends of Brazil are also quite fascinating. O Boticário has been the most searched direct selling brand in Brazil for the past 5 years. Hinode was also popular in Brazil, but now it has shifted its search popularity to Alto Parana, the city of Paraguay.
There are many factors that affect the search trends in a country. One of them is how much influence a direct selling brand has on the market, which can be measured by its popularity. Isagenix is one such company that has continuously provided quality products and services to consumers in New Zealand for 5 years from 2016-to 2021. In the past few years, Scentsy has been making waves in the US market with its expansion to different states and territories. Also, it was most popular in, Puerto Rico, Mexico, Germany, UK, Ireland, Austria, France, Spain, Australia etc, a couple of years later, this trend shifted with Guam being more searched than Canada.
A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide.
Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly.
The graph indicates the ratio of the number of times users searched for that keyword compared to the total number of all searches performed during the given time frame.Spot Seasonal TrendsHaving the real-time search data represented on a graph has its own sets of benefits, including the ability to identify the peaks and valleys of the number of times users searched for a particular keyword.As a marketing professional, you must be aware that cashing in on seasonal popularity means driving more traffic and leads.
You can build your campaigns around these trends and modify your sales strategy and inventory correspondingly.For example, if you search for pasta in Google Trends, you will see a somewhat stable and almost flat graph.
There are some keywords that might be related, but they’ll still increase your site traffic.You can find related topics with the help of Google Trends.
This allows you to plan in advance and get ready for opportunities to boost traffic that will crop up in the future.For starters, according to the Google team’s predictions for the year 2021, equality, data ethics, and reaching the at-home consumer are some of the topics that are going to rise this year.Use Local SEO StrategiesAs a marketer, you must be aware of how vital it is to leverage local SEO strategies.
They spend priceless time and money building websites and marketing products that nobody is looking for.
How and why does it happen?I believe deep down most business people (especially the new ones) are massive optimists.
This positive thinking drives us to start new businesses, but it also can set us down the path to failure.
And because we believe so strongly we skip the important research that will validate our bold and (potentially expensive) ideas.It doesn't have to be that way — with a little research, entrepreneurs can save themselves blood, sweat and tears.So how do you do 'that' research?
Well, here's two simple (and free) tools you can use to validate your current ideas and find new ones.
Both tools serve one purpose — to check wether a market actually exists for your clothing and products.
