Why Your Mobile Strategy Could Do with a Leap of Faith - Wipro

Selling cars is tough. Buyers are fussy about the color, the interiors and all the bells and whistles. They want to take every model they fancy out for a spin. But getting all the cars a buyer wants into one showroom can be problematic. A few months back, an auto manufacturer decided to solve this problem using Virtual Reality (VR). Using a VR headset and a mobile phone, the manufacturer now puts customers into the cockpit of its latest SUV for a test ride practically anywhere, any time. The mobile app is clever. It takes potential buyers through idyllic countryside and presents the brand in a smashing new technological light, especially to young buyers.