
The global massage equipment market is expected to expand at a CAGR of 9.2% during the forecast period, 2021 – 2028. Increasing awareness of healthy lifestyle among all age groups and wide brand campaigns aimed at promoting body fitness are major driving factors for the growth of the market.
Massage can be a solution for relaxing body and addressing health issues especially for the old-age group. It is one of the key techniques that helps in resolving various health problems such as osteoarthritis, blood pressure, dementia, and body pain & stiffness. As per the report of the National Institutes of Health, U.S., more than 8% of the world’s population is of the age-group of 65 plus and the percentage is expected to rise significantly to nearly 17% by 2050. Thus, the use of massage equipment is gradually popular among the old people to stay healthy and fit, thereby, pushing to drive the market growth.
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Segment Analysis
Based on products, the global massage equipment market is divided into chairs & sofas, handheld, back massagers, and neck & shoulder. The chairs & sofas segment accounted for more than 45% in 2020 and is likely to hold a substantial share of the market during the forecast period.
On the basis of applications, the global massage equipment market is segmented into commercial and home. The commercial segment held a dominant market share accounting for over 75% in 2020 and is projected to constitute a major share of the market in the coming years.
Region Analysis
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America dominated the massage equipment market by generating a revenue of more than USD 3.3 billion in 2020. The high concentration of sports enthusiasts in Canada and the U.S. and rising adoption of the machines for muscle relaxation purposes among the athletes are key factors pushing the regional market growth.
Competitive Analysis
The Competitors are JSB Healthcare; Xiaomi, Panasonic; OSIM International Ltd.; Prospera; Casada International; and RoboTouch.
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