When to Send a Media Pitch vs. a Press Release

Media pitches and press releases can cross hand in hand with every other, however there are times in which one is greater suitable than the other. Differentiating while to send one as opposed to the alternative is an essential a part of your PR method. Make certain you recognize when to send a media pitch or press launch on your contacts.

How Do Media Pitches Differ From Press Releases?

Media Pitches:

Media pitches are cowl letters for a press release

Give sufficient information to get the reader’s appetite going

Teaser story to trap people to invite you greater questions

Does no longer encompass all of the records within the press release

Typically shorter than a press release

Press Releases:

Give an entire, impartial story

Good to go “as-is”

Stand by myself as a story

Includes:

Captivating Headline

Lead Sentence

Executive/Company prices

Boiler Plate

A media pitch have to encompass a number of the same info as a press release distribution.

However, it's miles geared in the direction of commenting on industry news, new traits, or tales about the business enterprise. Your media pitch need to constantly be newsworthy to the audience. It should make a great information tale for a journalist or influencer. As for shops, it ought to always make them “look appropriate” for “locating” useful and interesting records.

In your media pitch, you could additionally consist of sample interview questions and the way you’d solution them, in case you were requested for a story approximately the subject.

A media pitch is essentially a persuasive letter written to a journalist, an editor, a blogger, or an influencer. It need to make them need to write a tale approximately your employer.

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