
Are you looking to find the best practice for comprehensive keyword research? If yes, then this article will help you with it. One of the most common things that many marketers do is that they overcomplicate the entire process and make the keyword research process difficult for them.
Therefore, you have to keep the process straightforward. Let’s go over the complete keyword research process to help you out with it.
Best Practice For Search Terms Report
The only thing you need to do is when you will start your campaign, you need to select any 10 to 15 keywords and add them to a particular ad group. Once you add them to an ad group, you need to check the search terms report to find what people are looking for that helped them find your services.
So, if they are using a specific keyword or key phrase which is relevant to your product and is triggering your ad when the users are searching for it, you need to keep adding them to your account. It is how you can use the search terms report to your advantage.
Finding out the most optimal keywords for your campaign through a search terms report is not a time-consuming process. Usually, it will take 10 to 15 minutes, but you can choose to invest a little more time in it, depending on how complicated your goods or services are.
Read more: https://www.sfdigital.co.uk/blog/how-to-do-keyword-research-for-google-ads-2/