Mobile technology has advanced significantly since its inception, and products such as smartphones have successfully permeated consumer habits. However, their pervasiveness in our lives and our growing reliance on them has prompted questions about their security. People are becoming aware that their smartphones and tablets are vulnerable to a variety of threats that could disrupt device functionality, make them inoperable, and even harm the consumer's lifestyle by accessing personal data.
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Rise in usage of mobile devices has led to a conflict between convenience of use and security, which is becoming a major source of worry for financial institutions as well as end users. Businesses and consumers are becoming increasingly anxious about securing their data when processing transactions as the number of data breaches and identity thefts rises. Customers are still hesitant to replace their wallets with digital versions, despite the fact that smartphones are gradually replacing numerous peripherals such as cameras, calculators, and torches. Furthermore, high-profile store data breaches have caused people to be wary about providing their credit card details. Rising developments in mobile payment security have alleviated some of the concerns of companies and consumers. To provide consumers with a secure way of transaction, businesses are implementing tokenization, which protects the customer's information while executing the transaction. These factors are likely to bolster growth of the global consumer mobile security app market in the forthcoming years.
The key players studied in the Consumer Mobile Security App Market report are:
* Norton
* TrendMicro
* Sophos
* VMWare Airwatch
* TrustGo
* AT&T
Product Types uploaded to Consumer Mobile Security App market are:
* Integrated App
* Standalone App
The main uses of this report are:
* Android
* Blackberry
* IOS
* Windows
Market segment by Region/Country including:
• North America (United States, Canada and Mexico)
• Europe (Germany, UK, France, Italy, Russia and Spain etc.)
• Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
• South America (Brazil, Argentina and Colombia etc.)
• Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Consumer mobile security applications have seen an increase in demand due to the growing requirement to safeguard information shared across company members as well as clients. A growing number of businesses are choosing to design applications with flawed database. Hackers may easily get personal information from clients using mobile applications with a poor security and database, which is estimated to boost global consumer mobile security app market. Taking advantage of this, the world's most powerful tech companies are building programs that allow end users to track information transactions and determine whether data is being obtained secretly.
As more organizations and companies are going mobile, the executives and managers continue to look for better solutions. Moreover, communication continues to be an important aspect in an organization in order to conduct business and convey critical information. Increasing demand for the security breaches while communicating with the clients and other members of the organization could lead to significant losses. Growing need to secure the information communicated among the organization members and clients has led to surge in demand for consumer mobile security apps globally.
THE IMPORTANCE OF MOBILE APPLICATION TESTING
According to www.statista.com, the number of mobile phone users is expected to pass the five billion mark by 2019, rounding up to 67 percent of population. Mobile apps are a critical component of any business: they serve as a link between customers and the service. Clients entrust their sensitive and personal information to mobile applications. At the same time, mobile malware creators are generating millions of dollars in revenue with their malicious campaigns.
Therefore, protecting data used by the mobile applications is critically important.
With digitization, mobile applications are taking over the world.
And with this growth rate, companies are finding it hard to focus on the security aspect of the applications.
App security has become a topic of debate these days with reports of popular apps being hacked by hackers surfacing the internet.
Well, everything online can be easily hacked and influenced by malicious attackers.
And mobile applications are no different.
Thus, it is important for mobile app developers to look into the security aspect of the application and provide new features so that the user data and information can remain safe.When you log into any mobile application, one of the first things you are asked to do is provide your personal information.
