What Do You Know About Search Engine Optimization?

Search Engine Optimization is the process of getting traffic from free, organic, editorial, or natural search results in search engines. Search engines like Google and Bing use bots to crawl pages on the web, move from site to site, gather information about those pages and list them. Think of the index as a giant temple library where a librarian can pull up a book (or web page) to help you find exactly what you're looking for.

The algorithm then analyzes the pages in the index, considering hundreds of ranking factors or signals, to determine how the page layout should appear in the search results for a given query. Like our library, the librarian has read every book in the library and can tell you exactly who will have the answers to your questions.

The newly updated SEO Periodic Table also includes a list of toxins that prevent SEO best practices. These are shortcuts or tricks that may be enough to guarantee a high ranking in a day when engine methods were less sophisticated. And they can work for a while now - at least until you get caught.

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