COVID-19 pandemic has unfavorably impacted many industries across the world, including the agriculture industry such as agrochemicals, fertilizers, and adjuvants. COVID-19 pandemic directly impacted on manufacturing and transportation activities of the agricultural adjuvants market. Due to the pandemic, the supply chain of the agricultural adjuvants market was disturbed at the global level. Various governments closed their international trades and production units due to the agricultural adjuvants market being hampered more at the global level. In the agriculture industry, the agrochemicals and agricultural adjuvants market has recorded a sharp slowdown in sales in the first quarter of 2020 due to the disruption in logistics and transportation. Simultaneously the agricultural adjuvants market has gone through disruptions in the value chain of the segment, from raw materials supply to manufacturing, packaging, and distribution. This is causing an imbalance between the demand and supply quantities on a large scale.
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In 2021, COVID-19 accelerated a prevalent trend wherein consumers choose to improve their well-being by consuming natural fruits, vegetables, cereals, grains, and pulses that are perceived to be better for them. In addition, a general concern regarding health, weight management, and disease prevention has also impacted dietary choices among consumers. Due to this, the demand for natural food and food products has increased and created a better market opportunity for the agricultural adjuvants market during 2022-2027.
The agricultural adjuvants market comprises players such as BASF SE, Brandt Consolidated, Inc., Corteva Agriscience Inc., Evonik Industries AG, Nouryon, Nufarm Limited, Nutrien Ltd., Solvay S.A, Stepan Company, Wilbur-Ellis Holdings, Inc., Helena Agri-Enterprises, LLC, Innvictis Crop Care, LLC, Kalo, Inc., J.M. Huber Corporation, and Precision Laboratories Inc. For instance, in November 2020, Nouryon launched Adsee AMP40, a salt-free adjuvant globally. Adsee AMP40 is a biodegradable cost-efficient solution for farmers. This product innovation helps Nouryon to increase adjuvants sales globally. Likewise, in April 2020, the U.S.-based Attune Agriculture entered into a partnership with Nufarm Ltd. This partnership will help Nufarm Ltd. to expand its Ampersand adjuvant’s sales across Mexico.
The agricultural adjuvants industry represents a fragmented market in nature and is majorly dominated by new product launches and partnerships. Product innovation and introduction have helped companies to grow and sustain the competition by retaining present customers and attracting new ones with their constant introduction and improvisation of products. Partnership with regional players helps in expanding their business and increases their product availability in the particular country.
The agricultural adjuvants industry has witnessed an increasing demand from various crop types, including cereals and grains, oilseeds and pulses, and fruits and vegetables. Nowadays, agricultural adjuvants are used in precision farming, fertigation, and unmanned aerial vehicles (UAVs) in developing countries.
In recent times, farming techniques and practices are changing with the introduction of information technologies and superior products to increase yield and quality, which has brought out a revolution in the agriculture sector. The large-scale adoption of precision agriculture in most agricultural application fields transforms conventional farming into smart farming, where resources are utilized on monitored and evaluated zones to increase agricultural productivity. As agronomists realized the variability in the response of crops to different crop inputs and agriculture practices, they introduced emerging technologies into agriculture practices to make farming smart and precise.
Farm activities such as soil testing, crop scouting, yield monitoring, and field georeferencing started being conducted using agriculture technologies. The introduction of agricultural adjuvants into farming allowed growers to utilize the opportunity of growing higher yields. Adjuvants are used primarily in the agricultural industry to improve the performance of insecticides, fungicides, fertilizers, plant growth regulators (PGR), and herbicides which additionally enhance the efficiency of the solution and help in offering better distribution and drift decrease. As stated by the American Society for Testing Materials (ASTM), an agricultural adjuvant is a substance that is added to the tank mix to alter the action of an agrochemical.
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Growing implementation of the “green crop protection” perception across the globe is driving the demand for agricultural adjuvants since these are significant for handling the increasing concern over pesticide residues on food and the issues of pest resistance. Significant reduction of maximum residue limit (MRLs) by regulations in many countries is a trend that is likely to continue. Additionally, agricultural adjuvants are a valuable option because they deliver sustainability, crop quality, and other harvest benefits. The companies in the agricultural adjuvants market across the globe have introduced a wide array of products and have entered into several agreements, collaborations, and partnerships to expand their market presence. It is likely that by 2025 more traditional agrochemical companies will enter the agricultural adjuvants industry, and resources will consolidate further.
