The regulation and characteristics of promotional sms in Kenya are lacking. There is no uniform definition of what constitutes promotional sms or any rules or regulations that govern their use. In other words, there is no legal framework in place to prevent the sending of spam SMS. As a result, the use of promotional sms in Kenya is still a grey area. Here are a few things to keep in mind as you send these messages.
Regulatory frameworks for promotional sms in kenya
In Kenya, there are no regulatory frameworks for promotional SMS, which means that SMS messages sent by companies are unregulated. This is an important problem because SMS are personal spaces, and only some forms of SMS are regulated. Automatic to peer SMS isn't regulated in Kenya, but Safaricom's USSDs allow users to opt out of receiving promotional SMS. Regulatory frameworks should include information on the purpose and methods of sending promotional SMS.
Under the Kenya Information and Communications Act of 1999, service providers must obtain consent from a data subject before processing that person's personal information. Kenya's Information and Communications Act sets the standards for data controllers and stipulates compliance requirements for ICT companies. The Act also establishes regulatory bodies to enforce its provisions. These bodies include the Kenya Communications Authority and Kenya Bank Kenya. Additionally, the Director of Medical Services at the Ministry of Health regulates medical institutions.
Generally, the MEF A2P SMS Code of Conduct requires service providers to provide opt-out guidance and inform customers how to opt out of receiving marketing messages. Some countries make opt-out guidance very simple. Others require stricter requirements, requiring companies to implement opt-out processes as quickly as technically possible. It is imperative that customers can opt-out of receiving marketing messages. It is also important to provide a mechanism to remove consent.
Characteristics of promotional sms in kenya
It's important to have a clear and concise message in promotional SMS in order to engage your customers. Your messages should also be informative, yet short enough to get to the point in a brief amount of time. For example, if you are running a sale, make sure to state when the sale starts and the type of products you are selling. The more specific your message is, the more likely it is to reach customers who are most likely to be interested.
Among the two main types of SMS, promotional SMS are those that are sent to prospective customers to promote a product or service. Unlike transactional SMS, promotional SMS can be sent to customers who have given their consent. These texts can contain more than 100 characters, and can contain videos, pictures, and sound files. The main difference between transactional and promotional SMS is the use of time. Transactional SMS can be sent any time of day.
In Kenya, businesses can use promotional SMS to increase their brand awareness and sales. Many people still use SMS functions on their mobile phones. Despite this, many businesses are now utilizing parallel Bulk short messaging service marketing techniques to reach out to their consumers. In addition, Tanzanians have increased their network bandwidth, which makes the country an excellent choice for SMS marketing. There are many benefits to using SMS. It's easy to send and receive messages.
Methods of sending promotional sms in kenya
One of the most effective methods of sending promotional sms in Kenya is through Bulk SMS. These messages can be sent to a large number of subscribers at a time and at a very low cost. Moreover, they are highly responsive and have a high open rate. Bulk SMS is also a great way to develop relationships with customers, personalize messages, and offer valuable information to them.
Bulk SMS is one of the most efficient and effective methods of engaging with customers. It ensures that your message is delivered to the target audience and does not end up in spam folders. According to statistics, in 2018 over 52% of the world's internet traffic was generated through mobile phones. And this figure is continually increasing. This is one reason why sending promotional SMS to customers is an excellent option for your business.
Before you start sending promotional SMS in Kenya, you must be aware of the regulations regarding unwanted marketing messages. The country's telecom regulators may have rules in place that require companies to provide an opt-out option to users. The best way to comply with these regulations is to choose a registered non-generic Alphanumeric Sender ID for your SMS campaign. You can also use bulk SMS software that allows you to send unlimited messages for a single price.
