Having a large email list with little click-through rate is equivalent to having a small list. You end up spending a lot of time and resources sending emails that do not convert. Therefore, there is a need to check for the validity of each email address on your list.
Your email marketing strategy's success depends on the number of your emails that reach an actual address. So, if you have a growing email list, you might want to clean it. The process of email marketing is both complete and most effective when your emails are opened and you get conversions.
Having a large email list with little click-through rate is equivalent to having a small list. You end up spending a lot of time and resources sending emails that do not convert. Therefore, there is a need to check for the validity of each email address on your list.
Email address validity tools run through your email list and use a variety of checks to remove invalid and dangerous emails. This group of invalid emails includes spam traps, fake emails, duplicate addresses, misspelled emails, emails that return hard bounces, and addresses that aggressively add emails to spam.
Once these unwanted and unneeded emails have been removed, your clean list will be ready for your marketing and business requirements. In addition, this will guarantee a higher deliverability rate of your emails than before, and the reputation of your email server is protected.
Here is How You Can Check Email Address Validity Online
Sending emails to an unhealthy email list will result in losses and potentially long-term detrimental effects on your business. You stand the risk of being blocklisted or falling into phishing or honeypot traps.
You can decide to use the manual approach of checking if an email address is valid. This can be done by sending a test email to the address. If the address is invalid or unknown, you will get a notification like 'Message not delivered' or 'Address not found.' However, this approach is both laborious and ineffective. If you have an extensive list, sending test emails to remove invalid addresses is exhausting. And, this does not remove the risk of falling into spam traps and addresses with a high hard bounce rate.
