Creative web design increases traffic to your website and boosts conversion which in-turn generates chances of better revenue.
You need to make money from your website as well as it should be appealing.
One of the common mistakes that an organization does is they want the main focus on designs rather than concentrating on conversions.
Words written leave an impression and it never dies.
Another mistake designer makes using light and dark background, with large copy text which is also strenuous to the eye.
Your navigation should be very clear to your users, and it could be experimental, unique, and different.